Rocket x Hive

How Hive team generated leads for their FMCG audience

Campaign Objective :

Targetting FMCG Leads

Connection Rate :
21.0
%
Response Rate :
26.0
%

Connect message #1

Hey (First Name),

Keen to connect to explore how you could use our ( your main offering) to enhance your marketing campaigns , improve sales and track ROI.

Kind Regards,

(Your Name)

Connect message #2

Hey (First Name),

Given that we work with a number of similarly sized clients to yourselves within the FMCG space, I wanted to reach out and connect in the hope of networking and one day, even crossing paths at an industry event.

Kind Regards,

(Your Name)

Connect message #3

Hey (First Name),

It would be great to connect given your role at {company_name}. We’ve got some recent FMCG case studies that I’d be keen to share with you and when time is right have a conversation.

Kind Regards,

(Your Name)

Follow up #1

Hey (First Name),

Many thanks for connecting with me I really do appreciate it! If you’d like to be put in touch with any of my connections let me know or if you’d like to see one of our resent FMCG case studies drop me a reply to this message.

(Your Name)

Follow up #2

Hey (First Name),

(Your company’s name), print and generate unique codes for brand reward schemes and promotions. Our top clients are the likes of (client #1) and (client #2) and we print billions of unique codes a year.

It would be great to speak with you at some point, are you planning on visiting any events this year?  

If so, that could potentially be a good time to have a conversation

(Your Name)

Follow up #3

Hey (First Name),

Would you be open to a quick call?

We’re got a few case studies that I’d like to chat through with you within the FMCG space?  I’d be interested in your feedback and if this is something (Company name) would consider.

We specialise in interactive and intelligent packaging and work with some of the largest manufactures including the likes of (client #1), (client #2), and (client #3).

All the best!

(Your Name)

Follow up #4

Hey (First Name),

Here at (Your company’s name) we have over (no.) years experience working alongside clients to help brands:

  • Increase penetration and trial
  • Drive Frequency of Purchase and weight of purchase
  • Improve Brand Engagement and loyalty

Our service has the added benefit of providing a good mechanic for product recalls, provides anti-counterfeiting solutions and also proof of purchase to link marketing to sales.

We are the retained provide for (Client #1) across Europe after we initial provided our solution for (Client #2), the proof is in the pudding, or crisps!

It would be good to talk to you or someone who you feel is relevant within (Company name),

Let me know when would be a good time to speak?

Kind Regards,

(Your Name)

Follow up #5

Hey (First Name),

Hope you’re doing well!

I know how things can easily get lost on social media so just wanted to get back in touch to arrange a time to speak about what your biggest challenge or objective is at (Company name) for (year)?

Are you free for a quick 20-minute conversation in which I can bottom out which cases would be most suitable to go through with you?

Many thanks in advance,

(Your Name)

Follow up #6

Hey (First Name),

We’ve been connected for a while now so just reaching back out to see if you saw any of the previous messages?

It would be great to have a short conversation when time allows, let me know when would be a good time to speak?

(Your Name)

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