Data has traditionally served as the de facto backbone of all marketing initiatives and plans, providing essential data that can be utilised in the decision-making process of a company's growth and decision-making path. That is nothing new. However, in the last few years, intent data more specifically, has become a topic of value within the B2B marketing industry. According to Gartner, by the end of the year 2022, more than 70% of B2B marketers will be using third-party intent data to target buyers. That means 7 out of 10 people are already using Intent data for their marketing activities and we are one of them. The question remains, are you?
We especially make use of Intent Data Marketing to make sure our omnichannel approach delivers the best results for your outbound campaigns. Marketing on a service or product based on a customer's online activities that show their desire to acquire or consume your products or services is known as intent-based marketing.Why is Intent Data Marketing so important? With intent-based marketing, we can devote more resources to a segment of your target audience that is aware and looking for similar solutions therefore they are more likely to purchase than an average prospect. This goes on to say that the leads we will create from this sort of data will be of much higher quality, resulting in higher conversion rates for youThis is why our clients love intent data because Rocket can gather intent data for you from our in-house data team or even acquire it from our various data partners on behalf of you, which is all a plus with no added costs for you!Our third-party partners continually monitor which of your potential prospects are actively searching elsewhere online. Buyers’ activity is then scored based on the actions they take while navigating through various websites, particularly examining what topics are being explored and to what extent. The data is then translated into actionable insights for the sales and marketing teams.
• Intent data can be used to launch and run much savvier social selling and email marketing campaigns
• The premise is to get out ahead of the buyer and nurture them, guiding the decision-making process before a competitor even knows about their prospect’s interest
• Team Rocket will work with you to understand the intent topics that relate closest to the service you provide and the problems that you solve.
• We’ll then inform you of the companies within your ICP that have the highest aggregated search scores against your topics and update you with the relevant decision-makers within those businesses and their most relevant contact details
• We’ll also work to execute outbound-based campaign strategies for these companies and targets to strike while the iron is hot and to test that the intent insight is timely and on-point.
It has to be said that, In these truly digitised times, organisations worldwide are expanding the amount of data they collect from any source they are engaged with. This vast data collection allows B2B marketers like us to improve the performance of our marketing initiatives and that of our clients. Intent-based marketing can help us to make better marketing and campaign decisions on behalf of your company and actually utilise them within the campaigns we execute for you.
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