Omnichannel outreach is a necessary evolution of outbound sales. The core of omnichannel outreach is the complete integration between channels and tools, as it uses the customers' perspectives and interests to optimize the consistency of the company's marketing messages.
An omni-channel marketing strategy contains consistent messaging, visuals, and positioning statements across all channels & platforms, it also aims to provide a streamlined and consistent experience to prospects. The most important step is to make your content personalized to every potential individually.
The type of outbound campaign logic that is delivering the best returns right now for ourselves and our clients, is running with a omni-channel approach. Building up touchpoints with your prospects across a variety of mediums to take them from cold to engaged to intrigued. We have been able to 3X open rates and response rates from executing syndicated closed loop campaigns that flick back and forth between the prospects' LinkedIn and work email address, playing off trigger points they have taken such as connecting, not-connecting, opening an email, clicking on a link etc (see image). We have developed a cloud-based platform that can execute this type of syndicated activity within a singular platform.
Team Rocket simplifies the process of providing great templates to your company, from comprehensive API options.
Schedule in your free growth strategy session with our founder to discover how Team Rocket can help you, or enable you to hit your sales goals.
We plan, create and execute creative marketing approaches to educate, engage and drive action.
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